Stories

When your story clearly demonstrates your purpose, values and vision, it is a powerful invitation for your audience to decide whether or not they want your business to be a part of their story. It allows them to choose whether they want to start a relationship with you and your brand. When they buy into your product or service … Read more

Emily Perry is a HR consultant who realised her brand wasn’t reflecting who she was. Her image was very corporate, but she had left the corporate world behind, because that’s exactly what she didn’t want to be. So, she got real. She replaced her high heels with her trainers and her professional headshot with a … Read more

When Adam Stott opened a car dealership those ‘in the know’ warned him that December is a dead month in the car trade. No-one buys cars in December and he might as well go on holiday. That was the story being told throughout the industry. But Adam decided he wanted to tell a different one. … Read more

A common misconception around telling your story, is that it is just the About page on your website, or your Bio or the bit of your presentation where you talk about yourself … but these things are the tip of the storytelling iceberg. Yes, they might be the bits that people see but, for your own story, … Read more

Take a look at new bank Monzo‘s website and you will see they tell a very different story to most banks. They start with their why: “We started Monzo because we think that banking should be better. In a world where you can use an app on your phone to order food or a taxi, it’s … Read more

Trust is crucial. It is the foundation that your business needs to be built on. Without it, everything falls down. The best marketing in the world will fall flat if it doesn’t answer the question – “Why should I trust you?”. So how do you tell a story that answers that question? Firstly, you need to … Read more

I hosted a Story Stage at the Business Design Centre in London this week. It was an open mic event and we heard some amazing and incredibly inspiring stories. Some people who got up on stage said they had never actually told their story to anyone before, but here they were, telling it to a bunch … Read more

Every business that provides a product or a service is going to get things wrong from time to time. A damaged delivery. A call not returned. A deadline missed. No-one gets everything right 100% of the time. But the story of how you deal with an unhappy customer is a powerful one. Companies like John … Read more