Take a look at new bank Monzo‘s website and you will see they tell a very different story to most banks.
They start with their why: “We started Monzo because we think that banking should be better. In a world where you can use an app on your phone to order food or a taxi, it’s ridiculous that your bank still takes days to update your balance when you make a card payment.
We’re building the bank of the future, available now“.
Their narrative positions them as cutting-edge and on trend and invites customers in by talking about the exciting journey they are on: “We’re building the best current account on the planet and we want you on board”.
Whatever your vision, whatever world you want to see, whatever change you are here to make, tell a story that leaves your audience wanting to be a part of it.