Cheerleader & connector.
Life-long learner.
Eternal optimist.

Helping business
owners craft stories
certified Guide
Author of The
Business of Stories
Hi, I’m Susan Payton, Founder of The Business of Stories

My busy world of media, events and property came tumbling down around me in 2006 when I was diagnosed with M.E,and then again in 2008 when the property market crashed.

The next few years were devoted to slowly but surely getting my health and life back on track and led to me training as an Advanced NLP Practitioner and Life Coach.

In 2015 I created a community for women who wanted to start their own business. It was the beginning of an exciting new chapter in my story.
Telling stories is powerful

Telling my story to 1,400 business owners in the community I’d built was one of the most powerful things I’ve ever done. The response from people who resonated with my story and felt connected to me as a result of hearing it, was phenomenal.

In fact, it had such an incredible impact on my own business that I knew there and then that I wanted to help other people tell theirs.

And the story continues…

I now help passionate business owners to craft stories and narratives that launch businesses, build brands and deeply connect with their target market.

In a world where it is getting harder and harder to stand out from the crowd, it’s critical that you can clearly articulate your value and speak to the right people, at the right time, with a simple message and a great story.

Then ‘selling’ becomes the easy part.
Storytelling in business is not just essential, it’s a SUPERPOWER

Coming soon ...

The Business of Stories – The Book

Harness the power of storytelling to demonstrate your value, attract your ideal clients and get paid what you’re worth.

Simply register your interest here to get early access to the first 3 chapters of the book and a chance to be one of my first 10 success stories.

Don’t lose customers to better storytellers
The words on your website could be turning potential customers off!
Download this FREE resource and discover the five common mistakes most business owners are making on their website and LEARN HOW TO FIX THEM TODAY!