My Story

Wife & mum.


Connector. Author.


Life-long learner.

Eternal optimist.

Obsessive tidier-upper.

I’m Susan Payton, Founder of The Business of Stories.

My busy world of media, events and property came tumbling down around me in 2006 when I was diagnosed with M.E, and then again in 2008 when the property market crashed.

The next few years were devoted to slowly but surely getting my health and life back on track and led to me training as an Advanced NLP Practitioner and Life Coach.

In 2015, I told my story to a large community of business owners and it was one of the most powerful things I’ve ever done. The response from people who resonated with my story and felt connected to me as a result of hearing it, was phenomenal.

In fact, it had such an incredible impact on my own business that I knew there and then that I wanted to help other people tell theirs.

And the story continues…

I now help passionate business owners to craft stories and narratives that launch businesses, build brands and connect with their target market.

In a world where it is getting harder and harder to stand out from the crowd, it is critical that you can clearly articulate your value and ensure you are speaking to the right people, with a simple message and a great story.

Then ‘selling’ becomes the easy part.

Don’t lose customers to better storytellers

Get in touch today to find out more and discover the power of your unique stories