Trust is crucial. It is the foundation that your business needs to be built on. Without it, everything falls down.
The best marketing in the world will fall flat if it doesn’t answer the question – “Why should I trust you?”.
So how do you tell a story that answers that question?
Firstly, you need to show that you ‘get’ your customer. You understand where they are at. You understand their challenges and problems, possibly even better than they do.
Mailchimp understand that you want smart, professional looking emails that are easy to create and help you connect with your audience and “sell more stuff”. We trust them with our email marketing.
Secondly, you need to demonstrate that you know how to help your customer get to where they want to be.
Weightwatchers know how to get you the result you want. We trust that if we follow their clear, step-by-step plan we will reach our desired goal.
If your story leaves people feeling that you understand their challenges and that you are the right person to help them achieve what they want to achieve, you are well on your way to forming a relationship built on trust.