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What La La Land meant to my hairdresser

Any story you tell needs to be relevant and have a point, but resist the temptation to spell out the meaning to your audience. Let them take ownership of that.

Great words of advice from a Boxer

Don’t focus on what your competitors are doing. Focus on your own game and tell your unique story to show how you are DIFFERENT!

How her story set her apart

Your story can tell your target market so much about you – including WHY you care.