Why you need a map in your story

When you set off in your car, to a place you’ve never been before, you want to feel safe in the knowledge that you have a map, or sat nav system, to help you get there. Your customers are the same. When they think about buying your product or service for the first time, they … Read more

Your customer’s Happy Ever After story

There’s a story you can proudly sing from the rooftops without ever feeling ‘salesy’, and it’s one of the most powerful stories you can tell … It’s your customer’s Happy Ever After story (that’s the Happy Ever After that you helped them achieve of course!). Championing the people or businesses that have bought your product or service is a win-win … Read more

What can happen when you tell a powerful brand story

When Paul Blackford was preparing to launch a new air conditioning and chiller company last year, he knew there was an important piece of the puzzle to get right, if he was to launch with a bang: his story. He wanted people to immediately get why he was starting his new business, what it would … Read more

The emotion that will win you clients

How does your target market feel when they come across you or your brand? Confident that you can help them? Relieved that they’ve found you? Excited to be working with you? Actually the most powerful emotion you can evoke amongst your target market is … hope! We follow brands that give us hope. Hope that … Read more

Why your story is fascinating

I’ve lost count of the number of people who’ve told me they don’t have a story, or at least not one worth telling. And yet, I’ve never met anyone who didn’t have a great story. In the last couple of weeks alone, I’ve helped craft stories about childhoods that were rich in experiences, art, culture … Read more

How can you make it easier for your customers to say yes?

What might stop your ideal client buying from you? Knowing your customer’s story means knowing their objections and doing everything you can to remove those barriers for them. Making it easier for them to say “yes“. I worked with a gym last year who had a significant number of no-shows for appointments to discuss membership. We spent time researching and … Read more

Are you living the life your clients want to live?

Are you your own ideal client? In his book Expert Secrets, Russell Brunson says, “Live the life your audience wishes to live”. He makes a good point. Wherever your ideal client is right now, they will be looking for someone further ahead on the journey. Someone who has already achieved the result they want to … Read more

Who’s the villain in your story?

All good stories have a villain, right? The Evil Stepmother. The Wicked Witch of the West. The Child Catcher. The Joker. Darth Vader. Voldemort. Why? Because for a story to be truly compelling, there has to be conflict. A dragon to fight. A demon to slay. Something stopping the hero from accomplishing their quest. So, … Read more

Does your brand have personality?

There is not much left in business that is truly unique. Whatever you do, there are other people doing it too. Other businesses like yours. Lots of them! They may even have a similar look and feel to your brand. Messaging along the same lines. Packages and products that offer the same result. As David Ogilvy, founder … Read more