Stories

When you set off in your car, to a place you’ve never been before, you want to feel safe in the knowledge that you have a map, or sat nav system, to help you get there. Your customers are the same. When they think about buying your product or service for the first time, they … Read more

There’s a story you can proudly sing from the rooftops without ever feeling ‘salesy’, and it’s one of the most powerful stories you can tell … It’s your customer’s Happy Ever After story (that’s the Happy Ever After that you helped them achieve of course!). Championing the people or businesses that have bought your product or service is a win-win … Read more

When Paul Blackford was preparing to launch a new air conditioning and chiller company last year, he knew there was an important piece of the puzzle to get right, if he was to launch with a bang: his story. He wanted people to immediately get why he was starting his new business, what it would … Read more

How does your target market feel when they come across you or your brand? Confident that you can help them? Relieved that they’ve found you? Excited to be working with you? Actually the most powerful emotion you can evoke amongst your target market is … hope! We follow brands that give us hope. Hope that … Read more

I’ve lost count of the number of people who’ve told me they don’t have a story, or at least not one worth telling. And yet, I’ve never met anyone who didn’t have a great story. In the last couple of weeks alone, I’ve helped craft stories about childhoods that were rich in experiences, art, culture … Read more

What might stop your ideal client buying from you? Knowing your customer’s story means knowing their objections and doing everything you can to remove those barriers for them. Making it easier for them to say “yes“. I worked with a gym last year who had a significant number of no-shows for appointments to discuss membership. We spent time researching and … Read more

All good stories have a villain, right? The Evil Stepmother. The Wicked Witch of the West. The Child Catcher. The Joker. Darth Vader. Voldemort. Why? Because for a story to be truly compelling, there has to be conflict. A dragon to fight. A demon to slay. Something stopping the hero from accomplishing their quest. So, … Read more