You have an essence.
Your essence is what makes you, you. It’s not about what you do – it’s about the qualities and energy you bring to what you do.
It might be your integrity or compassion, your tenacity or passion. It might show up in the way others talk about you or the feeling people get when they spend time with you.
Richard Branson’s essence could be described as energetic, fun, creative, fearless … even a little crazy. His motto is “Screw it, let’s do it” after all!
Usain Bolt’s essence is charismatic and playful, a little cheeky, but also respectful, professional and extremely proud of who he is and where he comes from.
Great stories give your audience a feel for the essence of who you are and what you stand for.