Harness the power of storytelling to demonstrate your value, attract your ideal clients and get paid what you’re worth.

“Every business owner should read this book!”

Richard Woods

Entrepreneur, BBC’s The Apprentice personality
and bestselling author

“A ‘must read’ recommendation for all my clients.”

Karen Skidmore

Business Catalyst & Creator of
The Grow Strong

“This book is a
game changer.”

Monica Sood

Brand Story Coach,


Lots of books tell you that you should be using storytelling in your marketing if you want to connect with your audience. This book shows you how.

In The Business of Stories, bestselling author Susan Payton shares her simple process for crafting compelling stories that will resonate with your ideal clients. Through practical exercises and real-life examples, she shows you how to confidently communicate your why and the value you deliver to the people you love working with (without ever feeling salesy).

This game-changing framework will help you to:

Understand why storytelling is a superpower and how to use it to stand out in your marketplace

Share stories that connect with the people you want to work with, so sales conversations are easy

Be seen as a trusted authority, as you communicate your value and get paid what you’re worth

Meet the author

Susan Payton demystifies the ‘art of storytelling’, so it never feels hard or complicated. As a story strategist, copywriter and self-proclaimed messaging geek, she helps business owners and marketers craft clear messages and compelling stories that launch products, build brands and create raving fans.

You want people to understand the immense value you bring, and how you can help them, without ever feeling salesy. And you want to know how to weave a little bit of you, and your story, into your messaging, so you can attract the people you love working with.

Am I right ?

Great! Then you’re in the right place, because I’m going to show you how to do all those things. But, for now, buy the book, download the workbook that comes with it, and I’ll keep you posted about all the other ways I can help and support you on your storytelling journey.

Susan x

The Business of Stories
The Course

We all know that reading a book is one thing … but the magic only happens when you do the work. The Business of Stories – The Course is designed to help you:

Work through the process step by step with my bite-size training videos, templates and suggested timeline.

Take the action you need to take to share stories that connect with the people you love working with.

Implement the framework into your sales and marketing, so your stories start working for you 24/7.

“The videos are great! Everything you could possibly want and need in relation to your business and storytelling.”

Suzanne Dinter

Hypnosis coach for expats at
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FREE 5-day challenge reveals how business
owners can start to demonstrate their value,
attract their ideal clients and get paid what
they’re worth by harnessing the power of