In a busy craft market in Salisbury, one stall stood out. Stylish black boxes, with a striking black-and-gold branding, were expertly displayed, brimming with beautiful products, thoughtfully selected for each gift box. A sign on the table simply read: “It only takes a moment to create a moment”. I asked the stallholders (a lovely couple with their … Read more
How often do you ask your customers how they feel about your product or service? We can often get so caught up with focusing on the sales and marketing, what we deliver, how we do it and what it costs – that we forget to check in with the people we serve and ask them how … Read more
When upholsterer Sarita Greenham came to one of my Story Clinics, she loved the idea of telling the story behind how each of the beautiful cushions she made came to be. Like the cushion she created with the cuts from a 1960’s Sanderson sample book that she bought at a car boot sale. A note inside the front cover revealed that the … Read more
Does the world need another social media app? Well Vero thinks so. But how do they convince the rest of us that we do? By showing us where it fits into our story. Their messaging is all about putting us, the users, back in charge of what we share and who with. They got that we were fed up with our … Read more
She wasn’t having a great day and she hadn’t even left the house yet. She got in her ice cold car and, after waiting for the freezing windscreen to thaw, she drove to the station. She wasn’t looking forward to the busy commute and she certainly wasn’t looking forward to the meeting she had that … Read more
It was Maxine’s turn to do her 60-second pitch. She talked about her one-stop party shop, with “all the supplies you need under one roof” and “banners and balloons to make your party go with a bang”. She knew her pitch well, she’d recited it many times. And this was speed-networking so, in a few minutes, she was going … Read more
If you think about your favourite movie, it probably follows a plot that goes something like this: The Hero of the story wants to do something, get somewhere, save someone, reach a goal, accomplish a mission …. you get the idea. But they can’t do it on their own. Enter the Guide. The role of the Guide is … Read more
What is the core belief that underpins your business and everything it stands for? I’m not talking about a catchy tagline, I’m talking about the belief that lies at the heart of why you do what you do. Why your business exists. IKEA believe homes should be a perfect reflection of the people who live … Read more
As 2017 comes to an end and you take time to reflect on what you have achieved this year, and what you would like 2018 to bring, I invite you to think about the most important story of all – the story you are telling yourself. Because it is the story you are running in your own head that will have the biggest impact … Read more
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