News

So, you’ve got an awesome product or service. You know it’s good. You know what difference you can make to your customers. Problem is, that’s not enough. Sadly, you don’t win customers just by having the best product or service. You win customers by having a clear message. As humans, we’re drawn to things that are easy to understand.   … Read more

Why do people go to your About page? To read your life story? To check out your career history? To see how many cups of coffee you’ve drunk?! No. They go to your About page in search of answers to the questions they have around: “Do you understand my problem?” “Can you help me?” “Do … Read more

A couple of weeks ago I was sitting in Heathrow Airport, drinking a latte and feeling a little tearful. I was about to board a plane to Nashville, Tennessee, to train with, in my opinion, one of the greatest marketing companies in the world – StoryBrand. Why tearful? Because I was flying over 4,000 miles … Read more

They say a picture paints a thousand words and yes, great images on your website and in your marketing collateral are important – but NOT as important as the words you use. Why? Because it’s the words you use that will make someone want to buy from you. Or not. It’s what you say about … Read more

Word of mouth is still the most powerful and effective form of marketing. It influences between 50%-90% of all purchases. And yet, very few businesses have a strategy for using it. In his book Talk Triggers, Jay Baer says, “If you want people to talk about your brand, you need to go above and beyond … Read more

When customers sign up for your online course, they’re embarking on a journey. In fact, if you think about it, all our lives are full of millions of journeys – and they go something like this: * You have a problem. You want to get somewhere, achieve something, be someone. Grow your business, be a confident … Read more

In a gorgeous bay in Cornwall there are two restaurants. Both very popular, but subtly different. One has a pool table and large TV screen. It has wooden benches and plays (quite loud) music. Staff are young, wear jeans and serve burgers, chips and nachos.  They don’t open til 11am but stay open late. They know their … Read more

We live in a world where we are frequently let down. People who don’t ring us back, companies who don’t follow through on their promise, businesses who fail to put us first. But, according to a study by Wunderman, people want brands to make them feel special. In fact, 72% of consumers in the UK … Read more

When you think about your own story, and the rollercoaster of a journey you’ve been on, all sorts of people have influenced you along the way. Coaches, mentors, teachers, leaders, colleagues and friends. Some in-person, some from a distance. Some in a positive way, some not so. But many have played a small part in … Read more