As 2018 comes to an end and you take time to reflect on what you have achieved this year, and what you would like 2019 to bring, I invite you to think about the most important story of all – the story you are telling yourself. Because it is the story you are running in your own head that will have the biggest impact on how you show … Read more
Are you your own ideal client? In his book Expert Secrets, Russell Brunson says, “Live the life your audience wishes to live”. He makes a good point. Wherever your ideal client is right now, they will be looking for someone further ahead on the journey. Someone who has already achieved the result they want to … Read more
There is not much left in business that is truly unique. Whatever you do, there are other people doing it too. Other businesses like yours. Lots of them! They may even have a similar look and feel to your brand. Messaging along the same lines. Packages and products that offer the same result. As David Ogilvy, founder … Read more
Your customer’s story is the most important story in your business. You need to know it. You need to understand it. You need to constantly be tuning in to it, so that you know the moment it starts to change. Businesses that do this well succeed. Starbucks started life selling espresso makers and coffee beans, … Read more
A common problem I hear from clients again and again is not knowing how niche they should be about what they do and how specific they should be about who they do it for. So I tell them the tale of two Garys. Gary F’s business was two years old. But his workflow wasn’t consistent and he … Read more
Trying to explain the value of what you do and who for in just 60 seconds is enough to send the most confident of business owners into a spin. So much to say. So little time. But, I see so many business owners focusing on the wrong thing. They talk about themselves and not their customer. For a … Read more
I’m sure you’ve heard the phrase – when you market to everyone, you market to no-one. And why would you want to do that? If you’ve been reluctant to focus your messaging on your absolute ideal client, for fear of putting other people off, you’ve missed the point. You want to put others off. You want to attract the people you love working with. The … Read more
When it comes to telling your own story, who’s in charge of how you tell it? You are. You have complete freedom to tell it exactly how you want to. It’s your story. So, forget the ‘rules’ you’ve been told. I know we’ve had it drummed into us that everything has to have a beginning, middle … Read more
The answer is yes! Absolutely, you do. As Jeff Bezos, founder of Amazon says “your personal brand is what people say about you when you leave the room”. The real question is – are you controlling that narrative? Are you mindful of the stories you are telling, day in day out? Whether posting on social media, writing a blog, networking … Read more
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