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What do you think when you hear the words “sales funnel”? When I asked that question in Facebook this week, the replies I got included “Manipulative”, “Irritating”, “Forced”, “Sleazy” and “Ugh!”. And, as someone whose ‘thing’ is all about connecting with people, human to human, through real, authentic stories, I would have probably agreed with … Read more

The first thing a potential customer sees when they come to your homepage, is the image at the very top of it. All the images on your site tell a story but the first one, in the header, is super important. As important as a shop window. Here’s 3 don’ts to think about when choosing … Read more

In order to stand out, you need to get good at telling stories. Stories that matter. Stories that connect with your audience. But most business owners are not sure how to do that and think sharing their values or their mission statement is telling their story. Unfortunately, whilst those things can be super helpful inside … Read more

The words on your website are super important. Yes, the look and feel of your website is important too, but business owners often put all the emphasis on design and not nearly enough on finding the right words to connect with their target audience. And yet, it’s the words that people hear or read that … Read more

Writers know that, to keep their audience engaged, they need to introduce a character into their story, quickly. A character that wants something. Letting us know what the character wants straight off opens the story loop and keeps us hooked. Now we’re invested. Now we’ve got someone to root for. Now we care. Will Bridget … Read more

If you’re anything like me, talk of SEO, backlinks, algorithms and meta tags fill you with dread. But it’s easy to think that if you have any marketing budget at all, you should be spending it on SEO. After all, if your website isn’t stuffed full of keywords, no-one will ever find you. Right? The … Read more

Marketing is like courting. Your messaging, social media posts, blogs and the copy on your website are all about trying to attract attention. Increase awareness. Spark curiosity. All focused on trying to get that first date. But that’s only the start of the story. What happens when your prospect becomes a customer and you’re no … Read more

Marketers often talk about the difference between marketing for businesses that are B2C (business to consumer) vs B2B (business to business). But, as Bryan Kramer says in his book Human to Human: H2H, there is no difference as every business is an organisation comprised of people. People who are looking for a solution to a … Read more

I see so many business owners making a common mistake when it comes to talking about what they do. They talk about what they do! They talk about themselves, their business and their products & services, proudly explaining all the features & benefits. Problem is … no-one cares! Because, before your customer spends any time … Read more