“So, what do you do?” I asked the nice gentleman next to me at the networking event. He explained, “We create software for service providers with management reporting suites that can measure key performance metrics …” – or something like that. He also mentioned filtering data and integrated reports but, frankly, he’d lost me. “I’m not sure what … Read more
Forget the idea that you have one story – you have tons of phenomenal stories. We all do. But where do you find the ones that people can relate to and will want to hear? You find them in your defining moments. Those moments that have shaped who you are today, defined your values and … Read more
When John F. Kennedy visited NASA in 1963 he saw a man mopping the floor. When he asked him what his job was, the gentleman simply replied, “Mr President, I’m helping to send a man to the moon”. Wow. Talk about understanding the big picture! That’s what it looks like when someone feels valued and … Read more
Your core values are the ones that jump out of your story. David Wicks of Horndale Solutions helps navigate tech start-up companies through phenomenally fast growth, by getting the right people in the right place, doing the right job. His story is all about empowering others to reach their full potential and, at the heart of what … Read more
In a world where just about everything from toys, toilets and tea rooms to products, services and experiences are rated and reviewed online, achieving 5-stars takes consistent hard work and a focus on creating the best customer experience possible – every time. Companies that achieve 5-star reviews are constantly tuning into their customer’s needs, wants and expectations … Read more
Pallant Digital are a marketing agency that understand the importance of story. In particular their customer’s story. They don’t talk about their journey, they talk about their client’s journey. Their marketing doesn’t focus on what they do, it focuses on how what they do helps their clients get to where they want to be and achieve what … Read more
I recently popped into a branch of Pret a Manger, for a coconut latte. As I rummaged in my bag for my purse the lady serving me said, with a big smile on her face, “That’s OK madam. It’s on the house”. Really? Wow! It stopped me in my tracks. And do you know how many people … Read more
Secret Hampers know why their business exists – to change the world, one random act of kindness at a time. Nigel Richardson launched the business in June 2016 after watching a TV ad that saw a young boy leaving a bag of groceries on a neighbour’s doorstep. Nigel was so touched by the idea, that he started doing … Read more
How do you ensure people understand and remember what you do? … You make it super simple. It may be tempting to try and explain everything you do, or talk about the 2 or 3 “hats” that you wear but, as the proverb goes, what happens if you try to chase two rabbits? You don’t catch either. Look behind any story of … Read more
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