In a world where just about everything from toys, toilets and tea rooms to products, services and experiences are rated and reviewed online, achieving 5-stars takes consistent hard work and a focus on creating the best customer experience possible – every time.
Companies that achieve 5-star reviews are constantly tuning into their customer’s needs, wants and expectations – and striving to exceed them.
And the same applies to story.
For your brand story to delight and excite it needs to create a 5-star experience in your customer’s mind and tune in to their challenges, fears, goals, hopes and dreams.
Your customer doesn’t want to know what you do, they want to know that you understand their challenges and that you can help to solve them.
Never assume people understand how you can change their lives. Tell them.