Where do your values come from?

Your core values are the ones that jump out of your story.

David Wicks of Horndale Solutions helps navigate tech start-up companies through phenomenally fast growth, by getting the right people in the right place, doing the right job. His story is all about empowering others to reach their full potential and, at the heart of what he does, is a belief that talented people should be treasured, not wasted.

As we went through his backstory, it became clear where that core value had come from.

David says, “As a child we didn’t have a lot, so we learnt to value our possessions and look after them. What we had we cherished. That desire to treasure important things has stayed with me throughout my life. And it’s not just about valuing possessions. It’s about valuing people”.

Your core values are not ones that you pluck out of thin air – they already exist. They have been there from the start. They are with you at all times and guide your behaviours and decisions every day.

If you’re not sure what your core values are, look no further than your own story.