What’s your one thing?

How do you ensure people understand and remember what you do? … You make it super simple.

It may be tempting to try and explain everything you do, or talk about the 2 or 3 “hats” that you wear but, as the proverb goes, what happens if you try to chase two rabbits? You don’t catch either.

Look behind any story of extraordinary success and you will find the power of one thing in play. Tetley do tea. KFC do chicken. Google do search. Levi’s do jeans. Xero do accounting software. G4 do security. Green & Blacks do chocolate.

The more focused and simple your story and message, the easier it is for people to talk about you. 

What is your one thing and how can you make your messaging around that super, super simple?