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Real stories inspire real connections

I have made two new connections this week. I’m not talking about hitting the “connect” button on Linked In or accepting “friends” on Facebook. I’m talking about meaningful connections. And do you know why I wanted to connect with these two people, talk to them, find out more about them, get to know them and … Read more

How to use cliffhangers to keep your customers coming back for more

My daughter couldn’t put her book down. She was absolutely gripped. She kept trying to stop reading, but then she’d get to the end of the page, or the chapter, and just have to turn the page one more time to find out what happened next. And that got me thinking. How could we do that … Read more

Whatever your business, your pitch is crucial

Your pitch is your most basic asset. No matter what your business, if you want people to engage with, buy into, talk about, collaborate with or even invest in you and your dream, a strong pitch is crucial. At Pitchfest in London this week I watched ten established business owners pitch their businesses to an … Read more

What’s the cost of not taking action?

The overworked CEO finally shifted the extra weight he’d been carrying, and focused on getting fitter – after a ‘health scare’ and sobering warning from his doctor. The stressed-out HR consultant finally started to build a team, and grow her business – after she found herself close to burn out, trying to do it all on her own. The media company … Read more

Why does the work you do matter?

When did you last share the story of what led you here, doing what you now do? When did you last tell your target market why you chose to do this work? How you found your ‘thing’? How often do you tell people why the work you do matters? Do people know how much it means to … Read more

Behind every seat is a story

Have you ever sat on an aeroplane and wondered about the other passengers? Where are they going? Where have they been? What is their story? Southwest Airlines recognise that behind every one of their seats, there’s a story. And, since 2015, they’ve been running campaigns, telling some of those stories. Their campaigns show they understand … Read more

Why the story you are telling is more important than ever

The way we are buying has changed. And so the way we are selling needs to change too. Today, on average, 70% of the buying decision is made before a client actually contacts your business. That means that, in some cases, before you are even aware of them, they have already bought into what you … Read more

Are you in a race to the bottom?

Are you still competing on price? In a world where you can sell your house online for £99 or get your car serviced for £40, continuing to compete on price is, as marketing guru Seth Godin says, a race to the bottom! I come across so many awesome business owners who worry that they won’t get … Read more

What mountain are you standing on?

You already have a wealth of knowledge, experience, skills, strengths and talents that are incredibly valuable. As Daniel Priestley, author of Key Person of Influence and Oversubscribed says, “You are already standing on a mountain of value. Your story is valuable,  your experience is unique and you are highly valuable … just as you are!” But, … Read more