Why you need a map in your story

When you set off in your car, to a place you’ve never been before, you want to feel safe in the knowledge that you have a map, or sat nav system, to help you get there.

Your customers are the same.

When they think about buying your product or service for the first time, they want to feel confident that it will get them to where they want to go.

One way to reassure them is to show them your plan. Your process. Your tried and tested formula. Your ‘map’.

Wedding Planner have 3 simple steps – SEARCH, BOOK, CELEBRATE.

Whether it’s steps, signposts or stages – we trust things that have structure and that are clearly designed to get us to the destination we want to reach.

How can you show your customers you know the way, you know the route they need to follow to reach the successful outcome they want?



Want to discover how to tell a great story, that really connects with your dream client? Book yourself onto my next one-hour online training on the seven steps to crafting a killer brand story for your business here.