Are you your own ideal client?
In his book Expert Secrets, Russell Brunson says, “Live the life your audience wishes to live”. He makes a good point.
Wherever your ideal client is right now, they will be looking for someone further ahead on the journey. Someone who has already achieved the result they want to achieve.
The story of how you got to where you are now, and what it took to get there, will inspire your dream client and give them hope that you can help them get there too.
As Brunson says, “The gap between where they see themselves and where they see you, is what will move them to action and help them make the necessary changes”.
What does your dream client want and how does your story give them hope that you can help them?
** ONLINE TRAINING **
Want to discover how to write compelling content and copy, that really connects with your dream client? Book yourself onto my next one-hour online training on the seven steps to crafting a killer brand story for your business here.