Marketing is like courting.
Your messaging, social media posts, blogs and the copy on your website are all about trying to attract attention. Increase awareness. Spark curiosity.
All focused on trying to get that first date.
But that’s only the start of the story.
What happens when your prospect becomes a customer and you’re no longer courting them?
The chase is over, right? They’ve moved from curious to committed. You’ve got the sale.
But, that’s not the climactic scene. Or at least, it shouldn’t be. It’s just chapter one.
If you’ve ever experienced a relationship that lost its sparkle, once the excitement of the chase had fizzled out, you’ll know how important it is that both parties stay engaged and committed to making it work.
To ensure a happy, long-term relationship, you need to continue keeping your customer engaged with the story you’re telling – every step of the way.
Too many businesses focus almost all their resources on sales & marketing, to bring new clients in, but fall short when it comes to keeping, nurturing and delighting their clients, beyond the sale.
Instead of courting, your story needs to turn to creating an amazing customer experience.
Creating a narrative around how you can continue to bring value to their life, increases the probability they will stay loyal clients.
Customers that feel listened too, understood and cared for, in every interaction with your business, at every stage of the customer journey, become raving fans.
And, raving fans become a powerful salesforce, as they start to tell your story for you.
Not sure how to tell a compelling story at every stage of your customer’s journey?
As a certified StoryBrand Guide, I can help you with one of the hardest things in marketing to get right – how to talk about what you do in a way that ensures your customer listens. To find out how, BOOK A CALL or drop me an email to susan@thebusinessofstories.com
