Are you making this mistake when you talk about what you do?

I see so many business owners making a common mistake when it comes to talking about what they do.

They talk about what they do!

They talk about themselves, their business and their products & services, proudly explaining all the features & benefits.

Problem is … no-one cares!

Because, before your customer spends any time or energy on getting to know you, they want to know that you get them.

Your story doesn’t matter – until you’ve demonstrated that you understand your customer’s story.

Have a quick look at your website and check. Whose story are you telling?

Watch this 2-minute animated video to see how I helped part-time Finance Director Andy Cristin dive straight into his customer’s story.

** NEED HELP TALKING ABOUT WHAT YOU DO IN A WAY THAT ENSURES YOUR CUSTOMERS LISTEN? **

As a certified StoryBrand Guide, I can help you get one of the hardest things in marketing right – how to talk about what you do in a way that ensures your customers listen. To find out how, BOOK A CALL or drop me an email to susan@thebusinessofstories.com

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