Who are you talking to in your B2B marketing?

Marketers often talk about the difference between marketing for businesses that are B2C (business to consumer) vs B2B (business to business).

But, as Bryan Kramer says in his book Human to Human: H2H, there is no difference as every business is an organisation comprised of people.

People who are looking for a solution to a problem that needs solving

People who read your copy, posts and marketing messages

People who make purchasing decisions

Real. Live. People.

Whether your product or service is for customers, clients or CEOs, headhunters, headmasters or hoteliers, they’re all humans.

Businesses that get that ditch the marketing jargon and sales speak and talk to a real human, about a real problem, with a real desire to help them.

Creating a compelling narrative is about telling a story that people care about, and then inviting them into it.

Then business becomes about trust, understanding and building long-term relationships with the people you serve.

Not sure how to talk about what you do in a way that ensures your customer listens?

As a certified StoryBrand Guide, I can help you with one of the hardest things in marketing to get right – how to talk about what you do in a way that ensures your customer listens. To find out how, BOOK A CALL or drop me an email to