Trying to explain the value of what you do and who for in just 60 seconds is enough to send the most confident of business owners into a spin.
So much to say. So little time.
But, I see so many business owners focusing on the wrong thing. They talk about themselves and not their customer.
For a pitch to be engaging and memorable it needs to have three elements:
1. A good intro – try asking a question(s) that immediately speaks to your target market
For example
“Do you know WHY you do what you do? And WHO you do it for? And can you get all of that across in a message so simple that your target market immediately listens?”
2. Show empathy for your customer’s problem (and touch on the cost of NOT getting that problem sorted)
For example
“I see so many awesome business owners not getting the results they want from their marketing, simply because they are struggling to articulate their value.
But, the truth is, no matter how much you spend on marketing, if your messaging is not landing with your ideal client, you will be losing business”.
3. Describe how you help your customer achieve the solution & outcome they want
For example
“I teach awesome business owners how to craft a clear, compelling & consistent brand narrative, that connects and resonates with their ideal clients … and turns them into paying clients”
A good pitch leaves your customer confident that you understand & care about them and excited that you can help them.
