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I’ve always been a “hmmm, I think I get it. Can you show me an example?” kind of learner. People can teach me theory all day long, but I only really ‘get it’ when I actually see real-life examples. I definitely learn more from watching skilful chefs create culinary delights on Masterchef than I ever … Read more

I realised something over the New Year. I realised that I finally feel like I’m getting to grips with this rollercoaster of a journey called “running your own business”. Don’t get me wrong. I’m no expert. But I finally feel like I’m actually in the game, I understand the rules, kinda, and I’ve passed ‘go’! … Read more

Imagine you’re on a film set. The Director is sitting in the Director’s chair. The cameras and lights are set up. The producers, assistants, make up artists, soundmen and all the crew are in position. The actors are waiting, just out of shot, and the Assistant Director shouts “Action!”. But nothing happens. Nobody moves. There’s … Read more

In this loud, crazy, frantic world we live in, it’s easy to think that no-one wants to read more stuff. No-one wants more emails. More blogs. More posts. More content. People want less, right? Well, right and wrong. Yes, we want less noise but what if the content you put out there is so good … Read more

If you know me at all, you’ll know that I am a HUGE fan of Building a StoryBrand by Donald Miller. So much so that I flew out to Nashville at the beginning of this year and trained to be a certified StoryBrand Guide. “Oooooooh, what does that mean, Susan?” I hear you ask. Well, … Read more

I bet if I asked you to sing a few bars of We Are The Champions by Queen, you’d sing this bit: “We are the champions, my friends And we’ll keep on fighting ’til the end We are the champions We are the champions No time for losers ‘Cause we are the champions of the … Read more

I’m having a dinner party and all my besties are coming – Jen Sincero, Rachel Hollis, Amy Porterfield, Tarzan Kay, Mel Robbins … It’s gonna be a blast. I can’t wait! OK. That isn’t actually happening but if I was having a dinner party, and they were coming, it would be a hoot! We’d laugh. … Read more

Which bit of your messaging is going to make someone want to buy your product or service? Which bit is going to have your ideal client saying “yes please”? It’s the bit that makes them feel something. It’s the bit that triggers an emotion. Most buying decisions start with a feeling, right? Take me for … Read more