Why the story you are telling is more important than ever

The way we are buying has changed. And so the way we are selling needs to change too.

Today, on average, 70% of the buying decision is made before a client actually contacts your business.

That means that, in some cases, before you are even aware of them, they have already bought into what you do and connected with what you are about. 

In other words, before there is any kind of business connection, there has to be a human connection. 

So, how do you create a meaningful connection with your content?

Well, NOT by writing blogs for the sake of it. NOT by posting content that no-one is reading. And NOT by sending out newsletters that no-one is opening.

You start by understanding who your customer is, what their story is and what they want you to help them achieve. 

Once you understand that, you can talk to them about the stuff that really matters to them.

If you want a simple structure to help you write compelling content and copy, that really connects with your dream client, book yourself on my next one-hour online training on the seven steps to crafting a killer brand story for your business.

Leave a comment