Behind every seat is a story

Have you ever sat on an aeroplane and wondered about the other passengers? Where are they going? Where have they been? What is their story?

Southwest Airlines recognise that behind every one of their seats, there’s a story. And, since 2015, they’ve been running campaigns, telling some of those stories.

Their campaigns show they understand they are in the business of helping people embark on life adventures and meaningful experiences. And they care. As their Chief Marketing Officer explains, “we’re not a company that flies planes, we’re a company that flies people”.

Southwest Airlines know the power of storytelling and do it brilliantly.

How can you put your customers at the heart of your story?

ps You can see one of their 30-second campaigns here.

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