A couple of weeks ago I was sitting in Heathrow Airport, drinking a latte and feeling a little tearful.
I was about to board a plane to Nashville, Tennessee, to train with, in my opinion, one of the greatest marketing companies in the world – StoryBrand.
Why tearful? Because I was flying over 4,000 miles away, on my own, leaving my husband, two girls and two dogs behind for a week.
As I sat in Terminal 5, drinking my coffee, I wrote a quick post on LinkedIn. No image. No video. Just a very short post that started:
Sitting in Heathrow Terminal 5, feeling a little tearful. It’s a mix of emotions …
By the time I got back a week later, that post had had over 11,000 views and, to date, has had 17,606 views.
But that’s not all.
It also had 94 comments. Amongst those comments were a couple of business owners, asking me to get in touch when I got back.
I also got some private messages.
My requests to connect on LinkedIn shot up.
Visits to my website spiked and a flurry of people downloaded my free workbook (even though I hadn’t mentioned it in my post).
And one person had already booked a call for my return, via my online scheduler.
And what instigated all of that activity?
A post that started with a real story.
Stories are powerful because before people buy your stuff, they need to buy into you.
And all meaningful relationships, personal and professional, start with curiosity.
Telling stories that are short, succinct and compelling, allow potential customers to get curious about you.
Not sure how to talk about what you do in a way that ensures your customer listens?
As a certified StoryBrand Guide, I can help you with one of the hardest things in marketing to get right – how to talk about what you do in a way that ensures your customer listens. To find out how, BOOK A CALL or drop me an email to susan@thebusinessofstories.com
