When did you last share the story of what led you here, doing what you now do?
When did you last tell your target market why you chose to do this work? How you found your ‘thing’?
How often do you tell people why the work you do matters? Do people know how much it means to you? Why you care?
Does your audience understand who you love working with and why? And what a great result you can help them get?
If not, then they don’t know. Right?