I see so many business owners making a common mistake when it comes to talking about what they do.
They talk about what they do!
They talk about themselves, their business and their products & services, proudly explaining all the features & benefits.
Problem is … no-one cares!
Because, before your customer spends any time or energy on getting to know you, they want to know that you get them.
Your story doesn’t matter – until you’ve demonstrated that you understand your customer’s story.
Have a quick look at your website and check. Whose story are you telling?
Watch this 2-minute animated video to see how I helped part-time Finance Director Andy Cristin dive straight into his customer’s story.
Not sure how to talk about what you do in a way that ensures your customer listens?
As a certified StoryBrand Guide, I can help you with one of the hardest things in marketing to get right – how to talk about what you do in a way that ensures your customer listens. To find out how, BOOK A CALL or drop me an email to susan@thebusinessofstories.com
