“Will telling my story make me look small?” asked a client I was working with recently.
He was referring to the fact that he wanted to be seen as a brand, rather than a one-man band, and he was concerned that telling his story would make him and his business look ‘small’.
My answer was that telling your story doesn’t make you look small, it makes you look real.
Richard Branson, Elon Musk, Tony Robbins and Sheryl Sandberg are great storytellers – they all give frank and honest accounts of their journey, their successes, their failures, their philosophy, their values, their goals and their vision. I don’t think anyone could accuse them of looking small.
If you want to inspire others, share your vision and be seen as a thought leader, start with your story.
