You will have heard many times, I am sure, that people buy from people.
But if you want evidence of that in action, look no further than the brands that pay 26-year-old vlogger Zoe ‘Zoella’ Suggs thousands of pounds, just to mention their products.
Why do they do that? Because they know they will never have as much influence over their target market as she does.
No amount of clever marketing, glossy advertising or slick editorial will ever see the massive uplift in sales that one mention from Zoella can create.
Why does she have so much influence? Because people know, like and trust her.
Telling your story might not get you 11 million subscribers to your You Tube channel, but it will help to create connection with your target market.
People buy from people. Period.