We are bombarded with choices every day. Everywhere we go. Whether you want a car, a holiday or a jar of pasta sauce, there are a lot to choose from.
A google search this week for an “easy recipe for raspberry pie” (my 7-year-old had just been watching the Junior Bake Off and wanted to ‘have a go’!) gave us no less than 1.5 million results to choose from.
Savvy business owners never forget that their customers have a lot of other businesses to choose from.
So how do you stand out from the crowd?
How do you get picked from 1.5 million recipes for raspberry pie?
Nick Morgan, author of How To Tell Great Business Stories, says “In a world where people have a lot of choices, story could be the deciding factor”.
And my search for a raspberry pie recipe was no exception.
Which one did we go with? The one that started, “My mum makes the best raspberry pie in the world …” of course.
Story wins the day again.