Time is precious. For many business owners, there just isn’t enough of it and trying to get everything done can feel overwhelming.
Which is why I sometimes hear people say things like “I’ll just get my business plan done … branding sorted … website finished … business launched … and then I’ll work on my story”.
But story is a key, foundational piece of your business messaging. It creates the context. It needs to underpin everything your business says, does and stands for and be reflected in everything you put out.
Whether you are just starting a new business, or simply want to improve the way you are connecting with your target market, you need a clear and compelling story that connects and resonates with your ideal client and helps you stand out from the crowd.
Is it the right time to work on your story? Yes it is.