In 2015, Susan Payton shared her ‘ordinary’ story with 1,500 women in business and the response blew her away. So many people resonated, connected, and reached out. That moment completely changed her business … and her life. Since then, Susan has worked with entrepreneurs all over the world, written the international bestselling book The Business…

What if the thing holding your business back isn’t your offer but the way you talk about what you do – and why?  In this first episode of The Business of Stories, host Susan Payton takes us back to where it all began, her kitchen table in 2015. She had ideas, ambition, and a group…

What actually makes people stop, listen and buy?  In this second episode of The Business of Stories, Susan Payton shares a simple moment at a local craft market that shifted how she sees storytelling in business. It’s the kind of story you’d easily overlook, until you realise how deeply it speaks to what customers really…

What if the part of your story you’re hiding is the part that connects most?  In this episode of The Business of Stories, Susan Payton shares a personal moment watching her daughter run the London Marathon, and how it revealed something powerful about storytelling in business. It’s a reminder that the moments which move people…

How do you choose between businesses that look the same on paper?  In this episode of The Business of Stories, Susan Payton reveals why your business journey and the stories only you can tell are the secret to standing out, building connection, and winning trust. Susan opens up about her own experience searching for a…

How do you make sure your stories are actually speaking to the people you want to reach?  In this episode of The Business of Stories, host Susan Payton reveals the crucial third step of her process: deeply understanding your customer’s story, so your content can finally land, connect, and sell without ever feeling pushy or…

What makes you get up and do what you do every day? And why should your clients care? In this episode of The Business of Stories, host Susan Payton explores the crucial fourth step of her signature storytelling process, uncovering and sharing Your Why. Susan breaks down the difference between your personal why and your…

Are you struggling to cut through the noise and truly connect with your ideal clients? In this episode of The Business of Stories, host Susan Payton dives deep into Step Five of her signature storytelling process: Your People. Susan shares why narrowing your focus and getting crystal clear on who you serve isn’t just good…