The Business of Stories Podcast
with Susan Payton

Sharing stories that do the selling in your business,
so you don’t have to

Season 1: The Foundations
If you’ve ever felt held back in your business by self-doubt, fear of visibility, or those relentless “what ifs,” this episode of The Business of Stories is for you. Join Susan Payton as she shares her own powerful journey of overcoming a debilitating fear of public speaking, and learn how YOU can change the inner…
If you’ve ever felt awkward about showing up online, uncomfortable promoting your work, or worried about coming across as ‘salesy’, this episode of The Business of Stories is for you. Join Susan Payton as she shares one of the most powerful storytelling concepts of all – the Hero and the Guide. Through stories from Star…
If keeping your stories simple, concise and compelling is a challenge for you, and you struggle to know what to cut out, what to keep in, and how to make sure you don’t lose the emotion in your posts or emails, then this episode of The Business of Stories is for you. Join Susan Payton…
What truly sets you apart when others are offering the same? In this episode of The Business of Stories, Susan shares why everything from your background, values and quirks to your lessons and lived experiences create a unique blend no one else can replicate. And, how you can use that to make sure your positioning…
What do you do when your offer gets crickets, your posts fall flat, or people say they’re interested – and then disappear?! In this episode of The Business of Stories, Susan shares the honest truth about what these moments mean, and why they’re rarely a reflection of your ability or the value you bring. She…
So many of us have chapters of our story that we feel uncomfortable sharing; moments we wish had gone differently or that we fear people might judge us for. In this episode of The Business of Stories, Susan shares why those very chapters often hold the most strength, the most connection, and the most gold. …
What happens when the story that shaped you is also the one you’re most afraid to share? In this episode of The Business of Stories, Susan sits down with Storytelling Mastery member Jen Neil, who spent years hiding – held back by a chapter of her life that carried deep shame, grief, and a sense…
What if you’re doing more than building a business? What if you’re building a movement? So many of us have a chapter or conflict in our story that changed us. A moment we wish had been different, or a belief we couldn’t ignore any longer. And yet, we rarely see how that tension is often…
So many of us move through our days feeling rushed, stretched, or a little bit unseen. And then, every so often, a moment stops us – and reminds us that we matter. In this reflective festive episode of The Business of Stories, Susan speaks to something every human longs for: to be noticed, understood, and…
So much can happen in a year. Not just in your business, but inside you. In this reflective end-of-year episode, Susan explores the idea that every year creates new versions of you. Versions that didn’t exist twelve months ago.  You’ll also learn how to look back on your own year through the lens of story…