Harness the power
of storytelling

to demonstrate your value,
attract your ideal clients and
get paid what you’re worth

Harness the power
of storytelling

to demonstrate your value,
attract your ideal clients and
get paid what you’re worth
Susan holds up a copy of 'The Business of Stories' by Susan Payton, covering her face, with green plants and wood paneling in the background.
Storytelling in business is not just essential, it’s a SUPERPOWER

Hi, I'm Susan.

I help coaches, consultants and expert business owners share stories that do the selling for them.

Sharing stories that connect with my ideal clients changed my business, and my life.

And it can change yours too.
Susan Payton, author of 'The Business of Stories,' smiling with her chin resting on her hand at a wooden table, with her book displayed in front of her.
The Business of Stories' book by Susan Payton lying on a weathered green table next to a latte with leaf-pattern foam art.

Download The Business
of Stories

Watch this storytelling masterclass

Susan Payton laughing while holding up her book, 'The Business of Stories,' in a cosy room with a floral lampshade.

Implement this FREE
90-day storytelling plan

Stories are one of the most powerful things that connect us as humans.

And you have an endless supply of stories that could be doing the selling for you!

My simple frameworks and processes have helped thousands of business owner transform how they show up, how they sell and how they connect with the people they most want to work with.

I can show you how to weave stories that convert into everything from your posts, emails, offers and launches to your talks and sales conversations – so sales and marketing gets a whole lot easier.

Venn diagram from 'The Business of Stories' showing three overlapping circles — Your Personal Story, Your Business Story, and Your Customer Story — with overlapping sections labeled Your Why, Your People, and Your Value, converging on a central 'Sweet Spot' star labeled 'Where the Magic Happens.

The Story Advantage:

A series of short, powerful, binge-able audio trainings to help you weave storytelling through every part of your business – from the way you speak and teach to the way you sell and deliver – so your message captivates, connects, and converts.

'The Story Advantage: Talks That Captivate' — how to use storytelling in masterclasses, guest expert sessions, trainings or pitches.
'The Story Advantage: Launches That Convert' — how to use stories at every stage of your launch so saying 'I'm in' feels natural.
'The Story Advantage: Courses That Connect' — how to use storytelling in your courses so students feel seen, supported and connected to you.

Just £33 each or buy two get one free

Captivate your
DREAM clients with
Compelling stories

Join Storytelling Mastery and discover how to share stories that have your ideal clients showing up, already knowing they want to work with YOU.

Now comes with an incredible 12 month’s support, feedback and accountability – so you get the work done

Captivate your DREAM clients with Compelling stories

Join Storytelling Mastery and discover how to share stories that have your ideal clients showing up, already knowing they want to work with YOU.

Now comes with an incredible 12 month’s support, feedback and accountability – so you get the work done

Don't waste another minute creating content that isn't working for you!

This game-changing, transformational programme will take your clarity, confidence and storytelling skills to the NEXT LEVEL!

This is for you if you want me to personally help you get clear on your ideal client, niche, core message and, of course, your stories.

Just some of the stories my clients have shared...

Just a few years ago, I was struggling to get clients

Hey, I’m Susan and, if you’ve read my book you’ll know that, just a few years ago, I was struggling to get a new business off the ground. I was doing a lot of things wrong. I didn’t truly understand the value of what I was offering; I didn’t know what was different about me, or why people should choose me over others offering the same thing.

And if I didn’t know …

So, I went back to basics to get some key foundational pieces in place. I got clear on the work that lights me up and the people I love working with. I looked at where my story aligned with my ideal clients. I worked on my messaging. And, I started telling stories. Lots and lots of stories.

And then … everything changed!

Now I demystify the 'art of storytelling' for business owners, and help them craft clear messages and compelling stories that launch products, build brands and create raving fans.

Now I demystify the 'art of storytelling' for business owners, and help them
craft clear messages and compelling stories that launch products,
build brands and create raving fans.

Ranked in the top 5% of podcasts globally,
The Business of Stories is packed with practical ideas, inspiring stories and simple ways to use storytelling to find your voice, connect with your audience and let your stories do the selling for you.

Ranked in the top 5% of podcasts globally, The Business of Stories is packed with practical ideas, inspiring stories and simple ways to use storytelling to find your voice, connect with your audience and let your stories do the selling for you.

Have a listen...

Don’t lose customers to better storytellers