Crafting stories that connect with your ideal client
Setting the Scene
Story is one of the most powerful things that connects us as humans.
As more and more consumers are making choices based on a brand’s mission and vision, telling compelling stories and having a powerful brand narrative is critical.
OTHERWISE YOU COULD WELL BE LOSING CUSTOMERS TO BETTER STORYTELLERS.
People buy from people
People buy from people they believe can help them lead a better life. To truly make a difference in people’s lives, you need to connect with them first. To do that, you need to know and share three stories:
- Your personal story: who you are and why you do what you do
- Your business story: why your business exists and what it stands for
- Your customer story: what is going on for them and where your business fits into their story
It is the sweet spot where these three stories intertwine that the magic starts to happen, meaningful connections are created and sales and marketing gets a whole lot easier.
How I can help you
Whether you are new to storytelling, or simply want to improve the way you are connecting with your target market, my step by step '3-Act Process' will ensure you have a clear and compelling story that resonates & connects with your ideal client.
Business, like life, is all about how you make people feel. It’s that simple. And it’s that hard.
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Five Great Brand Stories - Why they work so well and how you can craft stories that create connection and brand loyalty.