Harness the power
of storytelling
attract your ideal clients and
get paid what you’re worth
Harness the power
of storytelling
attract your ideal clients and
get paid what you’re worth

Hi, I'm Susan.
Sharing stories that connect with my ideal clients changed my business, and my life.
And it can change yours too.

Stories are one of the most powerful things that connect us as humans.
And you have an endless supply of stories that could be doing the selling for you!
My simple frameworks and processes have helped thousands of business owner transform how they show up, how they sell and how they connect with the people they most want to work with.
I can show you how to weave stories that convert into everything from your posts, emails, offers and launches to your talks and sales conversations – so sales and marketing gets a whole lot easier.

The Story Advantage:
A series of short, powerful, binge-able audio trainings to help you weave storytelling through every part of your business – from the way you speak and teach to the way you sell and deliver – so your message captivates, connects, and converts.




Just £33 each or buy two get one free
Captivate your
DREAM clients with
Compelling stories
Join Storytelling Mastery and discover how to share stories that have your ideal clients showing up, already knowing they want to work with YOU.
Now comes with an incredible 12 month’s support, feedback and accountability – so you get the work done
Captivate your DREAM clients with Compelling stories
Join Storytelling Mastery and discover how to share stories that have your ideal clients showing up, already knowing they want to work with YOU.
Now comes with an incredible 12 month’s support, feedback and accountability – so you get the work done


Don't waste another minute creating content that isn't working for you!
This game-changing, transformational
programme will take your clarity, confidence and storytelling skills to the NEXT LEVEL!
This is for you if you want me to personally help you get clear on your ideal client, niche, core message and, of course, your stories.
Just some of the stories my clients have shared...

Georgina McLeod
Posted a story on LinkedIn and had a woman reach out about teaching her 1,100 accountancy firms about sustainability!
WTAF!!! Mind blown!!! That’s my money back (and more) in two days!!!!!
Posted a story on LinkedIn and had a woman reach out about teaching her 1,100 accountancy firms about sustainability!
WTAF!!! Mind blown!!! That’s my money back (and more) in two days!!!!!

Adrian Close
I’ve doubled my business in the 12 months that I’ve been inside Storytelling Mastery and am now hitting my previous monthly targets – weekly!!!
I’ve doubled my business in the 12 months that I’ve been inside Storytelling Mastery and am now hitting my previous monthly targets – weekly!!!

Sally German
I went from 0 clients to 6 paying clients in just a few weeks of joining your programme and getting the clarity I had been searching for.
UPDATE: Sally has since created and sold her first £10K package.
I went from 0 clients to 6 paying clients in just a few weeks of joining your programme and getting the clarity I had been searching for.
UPDATE: Sally has since created and sold her first £10K package.

Joanna Davies
I posted two stories on LinkedIn, using Susan’s method – and got 2 large contracts from companies that reached out on Linked In (never had that happen before).
I posted two stories on LinkedIn, using Susan’s method – and got 2 large contracts from companies that reached out on Linked In (never had that happen before).

Lizzy Kutzer
I had someone reach out, after I posted my first client story – and they’ve signed up for 6 months of coaching!!! I only joined Storytelling Mastery 3 weeks ago!! ✨
I had someone reach out, after I posted my first client story – and they’ve signed up for 6 months of coaching!!! I only joined Storytelling Mastery 3 weeks ago!! ✨

Miriam Fine
I’ve just sold a 6-month coaching package to a new client (after a long drought)!!!
Thank you so much for all the help in getting confident and clear in my message. Woohoo!
I’ve just sold a 6-month coaching package to a new client (after a long drought)!!!
Thank you so much for all the help in getting confident and clear in my message. Woohoo!
Just a few years ago, I was struggling to get clients

Hey, I’m Susan and, if you’ve read my book you’ll know that, just a few years ago, I was struggling to get a new business off the ground. I was doing a lot of things wrong. I didn’t truly understand the value of what I was offering; I didn’t know what was different about me, or why people should choose me over others offering the same thing.
And if I didn’t know …
So, I went back to basics to get some key foundational pieces in place. I got clear on the work that lights me up and the people I love working with. I looked at where my story aligned with my ideal clients. I worked on my messaging. And, I started telling stories. Lots and lots of stories.
And then … everything changed!
Now I demystify the 'art of storytelling' for business owners, and help them craft clear messages and compelling stories that launch products, build brands and create raving fans.
Now I demystify the 'art of storytelling' for business owners, and help them
craft clear messages and compelling stories that launch products,
build brands and create raving fans.

Ranked in the top 5% of podcasts globally,
The Business of Stories is packed with practical ideas, inspiring stories and simple ways to use storytelling to find your voice, connect with your audience and let your stories do the selling for you.
Ranked in the top 5% of podcasts globally, The Business of Stories is packed with practical ideas, inspiring stories and simple ways to use storytelling to find your voice, connect with your audience and let your stories do the selling for you.






