Three sisters were bringing out a new range of cosmetics. They had not even launched yet but, due to overwhelming demand, they had to stop taking orders for their first product – a set of 5 make up brushes.
They had only posted about 30 pictures on their new Instagram account but had amassed over 100K followers in a few days. They were the no.1 trending topic on Facebook within a couple of days of setting up their Facebook page. To say they were ‘oversubscribed’ before launching was an understatement.
What is so special about their cosmetics? They are all based on stories. Their make up brushes are adaptations of the Harry Potter Wizard Wands – Harry’s, Ron’s, Dumbledore’s, Hermoine’s and Lord Voldermort’s.
That’s it. Stories sell.