If you’ve ever struggled to sell your services, felt stuck in the ‘time for money’ trap or found yourself competing on price, this episode of The Business of Stories is a must-listen. Host Susan Payton lifts the lid on Step Six of her signature storytelling framework: Your Value. She reveals how powerful transformations happen when you shift your focus from promoting your process to celebrating the outcomes you help your clients achieve.
Using vivid examples from a personal trainer who ditched hourly rates for a high-ticket, high-impact health concierge for CEOs, to financial planners and business coaches transforming their messaging. Susan shows the magic that happens when you communicate the value of what you make possible. Discover why people don’t really want your time, expertise or process, they want the results and the Happy Ever After you can deliver.
This episode will inspire you to see (and own!) your true value, communicate it with confidence, and use stories to create a business that stands out, attracts your ideal clients, and commands higher fees.
Here are the highlights:
- Why talking about hours, sessions or packages is confusing for clients and could be holding your business back
- The game-changing reframe from ‘what you do’ to ‘what you help your clients do’
- Real stories of business owners who increased their income and impact by connecting with the true value they provide
- The one thing that is missing for a lot of business owners when they try to promote their stuff and talk about what they do
- How to identify your ideal client’s ‘happy ending’ and craft your messaging around what they actually want
- Simple ways to gather client feedback to clarify and communicate the results you make possible
- Listener Q&A: How to use storytelling in your coaching sessions so clients can start living a new version of their story
- And a practical action step on sharing stories that show how you help your clients get better results
If you’re ready to step confidently into your value, escape the price competition trap, and start telling stories that do the selling for you, don’t miss this episode.
If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.com
Download a free copy of The Business of Stories here
Grab The Storyteller’s Starter Pack here
Check out Storytelling Mastery here
About your host Susan Payton:
When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!
In fact, that moment completely changed her business – and her life.
Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.
Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.
Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.
In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.
See my bio here
And my speaker page here
Connect with Susan:
Email: susan@thebusinessofstories.com
LinkedIn: https://www.linkedin.com/in/susanpaytonuk/
Facebook: https://www.facebook.com/SusanPaytonUK/
Instagram: https://www.instagram.com/thebusinessofstories/
Produced by Winter Audio.