What’s the story you are here to tell?

I was at a business event this week where the speaker asked “what problem does the world want you to solve?”

The point he was making was that it is easy to get bogged down with the ‘small stuff’ that can stop you moving forwards and lose sight of the big picture – the difference you are here to make.

One client I am currently working with wants to “turn the diet and fitness industry on its head”. Her story is about bringing clarity & common sense to the complicated and confusing world of healthy eating and nutrition. She says “I see so many people doing it wrong. I am on a mission to make it simple, right the wrongs in this industry, and help as many people as I can”.

What’s the big picture for you? What’s the story you are here to tell?