Penina Shepherd likes to do things differently.
She is the Founder of a law firm based in Brighton – but it is not like other law firms.
Penina recognised that people found hourly rates worrying, so she replaced them with fixed costs. She employs solicitors who answer their own phone, so clients have direct access.
Her company’s annual business convention is more like a glitzy London Ball, her talks are on subjects like ‘The Business of Happiness’ and her networking meetings involve lighting fires, painting and learning new skills.
Penina thinks outside the box. Her business is fuelled by passion and a vision of how she wants to change the norm. .
Whatever industry you are in, your story is your opportunity to demonstrate how you think differently.