The Story Source

The everything-you-need storytelling toolkit to create content, write emails, launch offers, deliver talks and build your visibility – so you can build your business!

The Story Source

The everything-you-need storytelling toolkit to create content, write emails, launch offers, deliver talks and build your visibility – so you can build your business!

Never run out of things to say again ...

with a super practical storytelling resource you can dip into every time you want to create content, connect with your audience, and sell in a way that never feels salesy

COMING SOON!
The Story Source Guide

your very own, on-demand AI storytelling strategist –
helping you take action and implement – FAST

Watch this 8-minute video to see a quick tour of The Story Source

Here’s the thing …

Whenever I’ve sold a course, run a 5 day challenge, promoted a programme, done a launch

One thing has been true …

My story posts and emails have done WAY better than any other kind of content.

In fact, they’ve done the heavy lifting.

They’ve created connection. They’ve built trust and authority. And they’ve shown my ideal clients what is possible for them!

Don’t get me wrong.

The direct call to action posts are important – so that EVERYONE knows you are running a launch, challenge or offer. I do lots of them too.

But, they don’t get engagement. They don’t have people replying and commenting. They don’t make people feel anything.

Only stories do that

Even the short, 2-sentence stories. The one-moment stories. The small-shift stories.

They all do something that NO other kind of content can.

They make people feel connected to you.

Soooo …

I’ve spent the last 10 years working out which stories work the best …

And weaving them into everything from my book and podcast to my emails, social media content, talks,
challenges, launches and conversations!

To build a 6-figure business that I love

**And The Story Source is here - to help you do the same!**

Let’s get one thing clear

You already have a lifetime of stories that will attract the right people to you.

Not dramatic stories. Not rags to riches stories.

You have an endless supply of real, relatable, everyday stories that you can find and use – Every. Single. Day.

And I’m almost certain that, right now, you’re not using them anywhere near enough!

The Story Source

This is not more theory.

Not another course you have to work through. Not a list of modules to complete. Not something that sits half-finished in a portal somewhere.

This is a place you can go anytime you need:

An idea for a post

A story for your email

Stories for your launch

Stories for your talks

A way to connect your story to your offer

Inspiration when you feel stuck

Tips that will help you quickly hone your storytelling skills

Practical tools you can come back to again and again - whenever you need them

Real life examples to see what actually works

Simple frameworks to make storytelling easy and effective

Think of it like a library.

You don’t go in a library to read every book, cover to cover. You go in, find what you need in that moment

And leave with exactly what helps.

Inside The Story Source

Ever since publishing my book in 2022, I’ve been sharing story tips and techniques, prompts and examples, frameworks and structures …

And creating solutions for questions like:

How do I start my stories so they grab attention?

How do I keep my stories simple and not pack too much in?

How do I link my stories to what I do?

How do I share stories without making it all about me?

How do I sell without being salesy?

The Story Source is a collection of some of the most practical things I’ve created over the years – organised in a way that makes it easy to use.

No overwhelm. No confusion

Just, an incredible source of inspiration, ideas and insights – that will transform the way you show up and sell.

The Story Source includes...

Story sparks

Single questions designed to light up a story idea – with different directions you could take it (to spark even more story ideas!) and real examples to show you how. For:

Content

Sales

Launches

Everyday visibility

So you never sit there thinking ‘what story do I share?’

Storytelling frameworks

Including:

Simple storytelling structures (with examples)

Clear ways to connect story → message → offer

Easy frameworks for keeping your content consistent and aligned

Because you don’t need complicated.
You need something that works.

Audio trainings

Short, binge-able, practical audio trainings. Access anytime.
Listen anywhere

Talks That Captivate

Launches That Convert

Courses That Connect

Each with practical resources to help you actually take action and implement – fast.

Real-life examples

This is the part people always love. Example posts that bring all the story ideas and tips to life in your…

Posts

Emails

Campaigns

Talks

Launches

So you can see what has worked for me – and model it in your own way.

Story mapping tools

Your stories are no use if you forget them (or just use them once) so I’ve created:

A simple story mapping system (ready to use on a Trello board, which you can access with a free Trello account)

Tools to capture, organise and reuse your stories

Tips on things like how to repurpose your stories, turn one story into 10 posts and link your stories back to your core message.

AI & other tools

Support when your brain is tired.

Story starters, to help you grab people’s attention from the opening line

The story-to-message mapper AI tool

Ways to naturally include your CTA (and make sure it doesn’t get lost)

Tools to create a rich, emotionally layered snapshot of your ideal customer - ready to grab and use, whenever you need it

What this actually helps you do

This isn’t about ‘becoming a better storyteller’ in theory

Your content feels more natural.

Your audience connects with you.

And the best part?

You don’t have to use it perfectly.

You don’t even have to use it straight away. Because you will have LIFETIME access to this incredible resource.

It will be there when:

You’re launching

You’re stuck

You’re building momentum

You’ve changed direction

You need fresh ideas

You can come back to it again and again.

What this is not

Let’s be clear:

This is not:

A course you have to work through

A membership you have to show up for

Something you have to keep up with

A place for 1:1 feedback or story reviews

THIS IS a practical source of all things storytelling –
yours to dip into whenever you need to get unstuck
and do the things that will bring you the clients you
love working with!

Who is this perfect for

Coaches and service providers who want to sell more naturally and easily

Entrepreneurs who know storytelling matters, but don’t use it consistently

Business owners who want simple, practical resources at their finger tips

People who want an easy-to-navigate and use way into the magical world of storytelling

Investment

**This is designed to be an easy Yes! And not something you buy and forget. Because you’ll use it again and again.**

Buy NOW and you’ll get:

The Story Source – the only storytelling resource you’ll ever need

The Story Source Guide – your highly-trained AI storytelling strategist

LIFETIME access to everything inside now – and everything added in the future.

For a one-time payment of just

£195

FAQ

Can’t I just ask AI to do this for me?

You can. But you’ll get what everyone else gets – a mix of generic, predictable ideas pulled from ‘everywhere’.

Which means you’ll still have to work out:

– What actually applies to you
– What’s worth using
– And how to turn it into something that works

The Story Source Guide is different.

She’s been trained on my unique storytelling frameworks, processes and thinking – built from 10 years of real experience, real results, and the frameworks I use every day with my clients.

She’s not just AI. She’s your storytelling strategist and specialist – helping you use stories in a way that actually connects, builds trust and leads to sales.

How long is LIFETIME access?

LIFETIME access means you will never have to pay anything again, and will have access to everything inside The Story Source and The Story Source Guide – for as long as they are available (which I can guarantee will be a minimum of 3 years). I have plans to continue growing and evolving this, and you will have access to all future upgrades.

Can I get a refund?

Due to the fact that you will have instant access to everything inside The Story Source and The Story Source Guide no refunds will be given. When you purchase The Story Source you will be required to agree to the T&Cs, which clearly state that no refunds are available.

IMPORTANT: If you have a question I haven’t answered here, please email me at
susan@thebusinessofstories.com and I will add it to the FAQ!

Watch this 8-minute video to see a quick tour of The Story Source

Last chance to join The Story Source for just £195 here

About me

If you don’t know me, I’m Susan Payton, author of The Business of Stories – and this story started back in 2015, sitting at my kitchen table.

I’d built something people loved. A growing community, lots of engagement …

But I had no clients.

And, I found myself finally admitting to myself (and my husband) that I didn’t have a ‘business’.

In that moment, I knew something had to change and, the very next morning, I went into the community
I’d built and …

I shared my story.

Not perfectly. Just honestly.

And everything changed.

People responded. People connected. And people started asking how they could work with me.

That moment showed me what had been missing all along.

Since then, I’ve seen so many business owners in that same place:

Knowing they’re good at what they do, but not knowing how to get that across in their content, emails and offers.

I’ve been working with business owners for a decade now, helping them share stories that create connection, build trust and do the selling for them.

I’ve seen what works, what doesn’t … and what mistakes people make trying to get it right.

I’ve seen where they get stuck – or second guess themselves – and I’ve created all sorts of assets, trainings, frameworks, resources and tips over the years, to help them get unstuck and moving forwards …

With simple stories that have their ideal clients showing up – already sold!

But, I’ve never had ONE central place that people can easily find the thing they need, exactly when they
need it.

Until now …

The Story Source is that place.

Not in an overwhelming way. Not in a ‘where do I even start’ way.

In a structured, ‘you want x – go here’ way.

Somewhere to go when you’re stuck, when you need a story …