When John F. Kennedy visited NASA in 1963 he saw a man mopping the floor. When he asked him what his job was, the gentleman simply replied, “Mr President, I’m helping to send a man to the moon”.
Wow. Talk about understanding the big picture! That’s what it looks like when someone feels valued and a part of the team helping to bring an organisation’s mission and vision to life.
You might not be sending a man to the moon, but what big picture story are you telling, that people will want to be a part of and help bring to life?