In this episode of The Business of Stories Susan revisits one of the most powerful storytelling concepts of all – the Hero and the Guide. Through stories from Star Wars to a vivid jungle metaphor, you’ll discover why understanding your role in your client’s story can transform not only the way you show up, but…

In this episode of The Business of Stories, Susan revisits one of the podcast’s most thought-provoking episodes, exploring why your pricing is about so much more than numbers. Through powerful stories and real client examples, you’ll discover how your prices shape the way people perceive your value, the clients you attract, and the confidence you…

In this episode of The Business of Stories, Susan revisits one of the podcast’s most inspiring episodes, exploring what happens when your business becomes about something bigger than the products or services you sell. Through powerful real-life stories, you’ll discover how the businesses people remember aren’t just known for what they do, but for what…

In this final Summer Rewind episode of The Business of Stories, Susan revisits one of the most important conversations of the series – exploring the stories we tell ourselves and the impact they have on the way we show up in our business. Through honest personal stories and practical mindset shifts, you’ll discover how changing…

Starting a podcast can feel exciting – until you start thinking about how it’s going to actually work? What topics will you cover? What do you want people to get from it? And how do you create something that your listeners will want to come back to again and again? As The Business of Stories…

Hands up if you started your business because you wanted more freedom and flexibility? I’m hazarding a guess you’ve got your hands up right now. I think we all did. But, have you now got the ‘freedom’ you dreamed of? In this episode of The Business of Stories, Susan talks to Emma Hine, who built…

What if the things you’ve spent years trying to hide, change or smooth over are actually the very things that could help you stand out? What if the qualities you dismiss as flaws, quirks or weaknesses are exactly where your greatest strengths are hiding. In this episode of The Business of Stories, Susan talks to…

When you’re looking for clarity in your business, it’s easy to assume the answers are somewhere outside of you. In another strategy, course, or expert telling you what your niche, message or offer should be. But what if the answers you’ve been searching for have been hiding in your stories all along? In this episode…

When you think about using storytelling in your business, you probably think about content. A social media post. An email. Maybe a client story on your website. But what if stories could be doing far more of the heavy lifting in your business – in places you might never have thought to use them? In…

It can be hard to know what stories to share, when you have more than one ideal client. Maybe you work with both individuals and organisations. Or the person who pays you isn’t the person you actually work with. Or you have several audiences who all seem to want different things. If so, this episode…