It’s so easy to believe you need more experience, more clients, bigger results or a longer list of testimonials before you have anything worth sharing.
But the truth is, your stories didn’t begin when your business did. They started long before that.
In this episode of The Business of Stories, Susan shares why every stage of your journey is filled with valuable stories, even if you’re only just starting out, pivoting in a new direction, or building something completely different.
You’ll discover:
- The one thing that’s far more powerful than having years of experience or a long list of testimonials.
- The biggest mistake people make when starting a business (and why waiting until you feel credible only holds you back).
- The simple shift that helps you stop worrying about what you don’t have… and start using what you do.
- Why your business story didn’t begin the day you launched – and where your most powerful stories really started.
- The story that builds credibility before you’ve ever worked with a paying client.
- How to know if you’re sitting on stories that could transform your content without even realising it.
This value-packed episode is a powerful reminder that you don’t need to wait until you feel more experienced or more successful before you start telling your stories.
If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.com
FREEBIES:
Download Susan’s storytelling blueprint for free here
Download her most popular masterclass: Be The Guide here
Download a free copy of The Business of Stories here
OFFERS:
Check out The Story Source here
Storytelling Mastery here
About your host Susan Payton:
When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015,
You the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!
In fact, that moment completely changed her business – and her life.
Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.
Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.
Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.
In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.
See my bio here
And my speaker page here
Connect with Susan:
Email: susan@thebusinessofstories.com
LinkedIn: https://www.linkedin.com/in/susanpaytonuk/
Facebook: https://www.facebook.com/SusanPaytonUK/
Instagram: https://www.instagram.com/thebusinessofstories/
Produced by Winter Audio.