So many of us have fallen into the trap of trying to sound ‘professional’ when we write … only to end up sounding like everyone else …
And completely disconnected from who we really are.
In this episode of The Business of Stories, Susan shares what she’s been noticing behind the scenes – from AI-written podcast pitches to messaging that has lost its human touch … and why personality is the one thing you can’t afford to edit out.
You’ll discover:
- Simple, practical ways to bring your voice back into your content, so your words feel real, relatable, and deeply resonate with the people you’re here to help.
- Why writing the way you were taught at school might be costing you more than you realise
- How writing like you talk instantly makes your content feel more natural and engaging
- How your quirks, thoughts, and unique way of expressing yourself make your voice memorable
- Why being vague can kill the personality in your stories
- How writing for your people (not everyone) helps you connect with the right audience
This super practical episode will help you reconnect with your voice, trust what feels natural, and start writing in a way that feels true to who you are.
If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.com
Check out The Story Source here
Storytelling Mastery here
Download my Be The Guide Masterclass here
Download a free copy of The Business of Stories here
About your host Susan Payton:
When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!
In fact, that moment completely changed her business – and her life.
Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.
Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.
Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.
In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.
See my bio here
And my speaker page here
Connect with Susan:
Email: susan@thebusinessofstories.com
LinkedIn: https://www.linkedin.com/in/susanpaytonuk/
Facebook: https://www.facebook.com/SusanPaytonUK/
Instagram: https://www.instagram.com/thebusinessofstories/
Produced by Winter Audio.