Running a business can feel lonely, messy, and completely overwhelming – especially when you’ve got a head full of ideas and no clear sense of what to focus on next.
In this episode of The Business of Stories, Susan opens up about her own very organic business journey – from years of offering 1:1 Done For You work, to creating a book, a process, and eventually a scalable business rooted in her unique IP.
She shares what she did at each stage, why she made those decisions, and how one foundational process became the catalyst for everything that followed.
You’ll discover:
- Why creating your own unique process or IP can be a game-changer, even if your work feels bespoke
- How documenting what you do with clients can reveal clarity, confidence, and direction
- Why clients need a roadmap, not a rigid framework – and how a process builds trust
- How to think about your work as a journey from A to B, rather than a collection of disconnected tools
- What’s possible when you get clear on what you want to be known for, create a process you can trust, and build your business around that
This honest, behind-the-scenes episode will help you stop second-guessing your path, trust the process you already have, and see that the journey you guide your clients through can unlock growth, confidence, and momentum in your business.
If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.com
Check out Storytelling Mastery here
Download my Be The Guide Masterclass here
Download a free copy of The Business of Stories here
About your host Susan Payton:
When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!
In fact, that moment completely changed her business – and her life.
Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.
Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.
Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.
In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.
See my bio here
And my speaker page here
Connect with Susan:
Email: susan@thebusinessofstories.com
LinkedIn: https://www.linkedin.com/in/susanpaytonuk/
Facebook: https://www.facebook.com/SusanPaytonUK/
Instagram: https://www.instagram.com/thebusinessofstories/
Produced by Winter Audio.