It’s so easy to think that pricing is just a number. Something practical. Logical. Neutral.
But what if the prices you charge for your products and services are actually telling a story about you – whether you realise it or not.
In this episode of The Business of Stories, Susan explores why pricing is never just about money, and how what you charge shapes perception, energy, confidence, and the clients you attract.
You’ll discover:
- How undercharging can quietly undermine trust, positioning, and confidence
- Why fitting in with your competitor’s pricing might be keeping you stuck
- How to spot a disconnect between how you position yourself and what you charge
- The role energy plays when you quote a price, and why it matters more than you think
- Why pricing is never about your self-worth
- A simple way to make the value of what you do feel tangible, clear, and easy to say yes to
This perspective-shifting episode will help you look at your pricing in a new light, and make intentional choices that feel aligned – for you and the people you’re here to help.
If you’re ready to stop letting fear or old beliefs dictate your prices, and start telling a story of clarity, confidence and value, this episode is a must-listen.
If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.com
Check out Storytelling Mastery here
Download my Be The Guide Masterclass here
Download a free copy of The Business of Stories here
About your host Susan Payton:
When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!
In fact, that moment completely changed her business – and her life.
Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.
Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.
Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.
In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.
See my bio here
And my speaker page here
Connect with Susan:
Email: susan@thebusinessofstories.com
LinkedIn: https://www.linkedin.com/in/susanpaytonuk/
Facebook: https://www.facebook.com/SusanPaytonUK/
Instagram: https://www.instagram.com/thebusinessofstories/
Produced by Winter Audio.