In this episode of The Business of Stories, Susan sits down with business mentor Natasha Britton, whose journey from homelessness, teenage motherhood, and financial pressure to building a successful salon business shows what’s possible when vision, resilience, and self-belief lead the way.
Natasha shares her story with honesty and heart – and shows how lived experience, adversity, and hard-earned lessons shape the way we lead, mentor, and serve others.
You’ll hear how Natasha’s story became the foundation of her positioning, her confidence, and the deep trust she builds with clients – and why sharing your story with intention can be one of the most powerful business decisions you ever make.
You’ll discover:
- How lived experience builds credibility in a way strategies alone never can
- Why the hardest parts of your journey often shape the mentor, guide, or leader you become
- Why you don’t need your client’s exact story for them to feel seen, heard and understood
- The mindset shifts that help you keep going when things feel overwhelming or uncertain
- The power of staying connected to the chapters you’ve ‘outgrown’ – and why they still matter
This honest conversation will help you see your story differently. Not as something to hide or move on from, but as a source of strength, clarity, and connection for the people you’re here to help.
If you’re ready to stop downplaying where you’ve come from and start using your story with more clarity, compassion and confidence, this episode is a must-listen.
If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.com
Check out Storytelling Mastery here
Download my Be The Guide Masterclass here
Download a free copy of The Business of Stories here
Grab The Storyteller’s Starter Pack here
About your host Susan Payton:
When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!
In fact, that moment completely changed her business – and her life.
Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.
Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.
Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.
In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.
See my bio here
And my speaker page here
Connect with Susan:
Email: susan@thebusinessofstories.com
LinkedIn: https://www.linkedin.com/in/susanpaytonuk/
Facebook: https://www.facebook.com/SusanPaytonUK/
Instagram: https://www.instagram.com/thebusinessofstories/
Produced by Winter Audio.