When your story clearly demonstrates your purpose, values and vision, it is a powerful invitation for your audience to decide whether or not they want your business to be a part of their story.
It allows them to choose whether they want to start a relationship with you and your brand.
When they buy into your product or service it is likely because they have bought into who you are and what you stand for.
Your target market has a choice and sharing your story helps them to decide if you are a great fit for them.
