Yay! I'm SO excited you've joined my 5 day challenge
I can’t wait to show you how to share stories that do the SELLING for you.
But, before you go anywhere – there are FOUR important things I need you to do right now to make sure you get the most out of the week ⬇️
STEP 1
JOIN THE PRIVATE FACEBOOK GROUP
This is a must. Everything happens inside the group.
All five daily videos. The workbooks. The live Q&As every evening. The community of business owners working through this with you. The feedback from my coaches on your stories.
It all lives in one place – the private Facebook group. If you’re not in the group, you will miss it.
So do this now, before you do anything else. We’ll be letting everyone into the group on Friday 2nd October.
STEP 2
JOIN THE WHATSAPP BROADCAST GROUP
This is where we will keep you updated with everything to do with the challenge.
Click the button below to join. It will only be me posting – so you don’t have to worry about it being noisy or overwhelming.
STEP 3
POP THESE DATES IN YOUR DIARY NOW
The challenge runs from Monday 5th October to Friday 9th October 2026. Each day a new task video lands in the group at 6am UK and the daily live happens at 7:30pm UK.
Block out 20 to 30 minutes a day for the task and an hour each evening for the live (or to catch the replay).
STEP 4 — OPTIONAL BUT GAME-CHANGING
UPGRADE TO VIP
Want to get even more out of the week – and keep going long after the challenge ends? Upgrade to VIP for just £27 and get my Launches That Convert Storytelling System for FREE! See more info below ⬇️
Here is everything you get when you upgrade to VIP for £27:
LIFETIME ACCESS TO REPLAYS AND AI TOOLS
WATCH EVERY CHALLENGE VIDEO AND LIVE, ANYTIME, FOREVER.
All five daily task videos. Every evening live. Every Q&A. All the AI tools.
All in one place, all yours to revisit whenever you need a refresher or want to go deeper into a specific part of the process.
LIVE Q&A WITH SUSAN
A LIVE Q&A WITH ME AFTER THE CHALLENGE ENDS.
Bring your questions, thoughts and sticking points. I’ll go live exclusively for VIPs after the challenge wraps and answer all your questions.
This is your chance to get personal feedback and direct answers from me on whatever is in the way of you getting your stories out into the world.
LAUNCHES THAT CONVERT
MY COMPLETE SYSTEM FOR LAUNCHING WITH STORIES.
Once you have a story that connects, the next question is – how do you turn it into actual sales?
Launches That Convert is my system for doing exactly that. The proof? I recently sold 100 founding member spots for The Story Source and made £20K in under 2 weeks. The best bit? Using my Secret Launch strategy, I sold 30 of those spots before I’d even launched – from a waitlist of 83 people. Over a bank holiday weekend. With no lives, no masterclass, no big production. Just stories, shared at every stage with intention and purpose.
HERE IS EVERYTHING YOU GET INSIDE
LAUNCHES THAT CONVERT:
7 AUDIO TRAININGS SO YOU CAN LISTEN ON THE MOVE
Seven short, punchy, immediately useful audios you can listen to on a walk, a school run, or anywhere – and start applying straight away.
✅ Audio 1 – What actually is a launch?
The difference between promoting and launching, why you need a reason to buy now, and why a mini launch always gives you a mini result.
✅ Audio 2 – The secret to a successful launch.
Why what you do between launches is just as important as what you do during them, and how to make sure your audience is warm and ready before you ever open the doors.
✅ Audio 3 – Step 1: The waitlist.
How to build a waitlist that creates genuine anticipation. The stories that make your ideal client think “I need this!”.
✅ Audio 4 – Step 2: The pre-launch.
How to warm your audience with stories before you reveal your offer. The curiosity questions that keep people engaged. Positioning yourself as the Guide so people are leaning forward when launch day comes.
✅ Audio 5 – Step 3: The launch.
Going all in. The story types that drive sales. How to keep momentum without burning out or feeling salesy.
✅ Audio 6 – Step 4: The post-launch.
What to do the moment your launch ends to set up your next one. How to nurture the people who did not buy and prime them to say yes next time.
✅ Audio 7 – Putting it all together.
The full launch flow from waitlist to post-launch, with a worked example so you can see exactly how it fits.
PLUS A BONUS EPISODE
THE SECRET LAUNCH - HOW I MADE £6,000 BEFORE I OFFICIALLY OPENED THE DOORS
A behind-the-scenes breakdown of my Secret Launch – the campaign that generated 30 sales of The Story Source before I had even officially launched it. What I did, why it worked, the exact stories I shared, and how you can do the same thing for your offer.
PLUS 15 READY-TO-IMPLEMENT RESOURCES
Every audio comes with workbooks, templates, prompt banks, and reference cards built directly from the training. Every resource is plug-and-play – nothing is filler. You can use them inside your own business straight away.
✅ Your Ideal Client Story Clarity Workbook – the 4-sentence exercise that helps you understand your ideal client so deeply that every piece of course content feels personally written for them
✅ Your Course Story Audit – a self-assessment tool to review every module and identify exactly where stories are missing or weak
✅ The Messy Middle Survival Guide – a workbook to identify the obstacles your students will hit and plan the stories to carry them through
✅ The Story-Led Course Framework – a one-page visual showing where stories fit at every stage of your course from welcome to close
✅ 5 Story Types for Course Creators – a reference card covering each story type with a description and prompt for each one
✅ Stop Teaching. Start Guiding – the mindset comparison showing exactly how to shift from teacher to guide in your course design
✅ Course Welcome Script Template – fill-in-the-blank structure for a welcome video or audio that makes students feel safe and excited from day one
✅ Course Closing Script Template – the two-part close: mark the transformation and open the next chapter
✅ Module Story Prompts Template – a repeatable one-pager to plan the stories for every module before you record a word
✅ 50 Story Prompts for Course Creators – prompts organised by stage: pre-launch, welcome, modules, messy middle, and close
✅ Story Prompts to Overcome Student Resistance – specific prompts for perfectionism, self-doubt, procrastination, overwhelm, and fear of failure
✅ The New Rules of Trust – a one-pager on why storytelling is no longer optional and what buyers actually want now
✅ Progress Celebration Prompts – the micro win moments to acknowledge and how to frame them inside a course
✅ My Story Compass – a student-facing fillable template to capture starting point, goals, and commitment
✅ My Wins Tracker – a student-facing running log to notice and record shifts in thinking, confidence, and action throughout the course
PLUS THE SECRET LAUNCH SWIPE FILE
This is the complete email campaign I sent when I launched The Story Source – that resulted in me making 30 sales before I officially started the launch and over 100 sales in total – creating £20K of revenue in just 3 weeks.
VIP Upgrade
Yours today for just £27.
You’re about to spend a week with me learning how to share stories that connect, convert, and bring the right people in.
Imagine going into that week with the lifetime replays, the live Q&A access, and a full launch system already in your hands – so the moment you have a story you want to use to launch something, you have everything you need.